A Real World Ready story

December 3rd, 2015 by Pearson

We sat down and chatted with one of our past students, Tumelo Mathe, who has joined Pearson South Africa: Direct Delivery. We asked him about his role as the Digital Marketing Coordinator and what Real World Ready means to him.

1. What keeps you busy during the day?

Monitoring online campaigns and assisting students with any queries they have via Facebook. This includes both prospective and current students.


2. What is the most exciting part of your job?

The fact that I get to wear different hats when responding to Facebook posts/comments. For example, today I could assist someone with a registration query and tomorrow it could be an academic related query.

I also get to come up with creative campaigns that showcase our brand promise and add value to people’s lives through our online customer service channels.


3. What was the most intimidating thing you had to do at your first job?

So far it would be being issued a budget and tasked to run with a campaign from developing the initial idea, to implementation and constantly reporting back on its progress and ultimately its success. There is always that thought at the back of your mind, “will it work?” but I’ve learnt to trust my instincts and use valuable market insights to make strategic decisions to achieve the campaign goal.


4. What does ‘Real World Ready’ mean to you?

Real world ready means you graduate with all the tools necessary and have the confidence to add value to, and positively impact, people’s lives with your work, ethics and persona.


5. What are you excited for this summer?

I have a new Barber, who is an apprentice at the salon I go to. Once a week, l “donate my head” for a good cause, in aid of him becoming a better Barber. The fear that he might not get the lines correct or leave me uneven excites me, when he gets it right we have a winner and add another cap to his experience.

So it is with life, we are all learning as we go along. The ones who do not fear always overcome the obstacles.


6. Any parting words of wisdom for new students?

The expert in anything was once a beginner! We all wore nappies before we managed to do it on our own.